First: Knowledge and Understanding

K1: Explains scientific theories and concepts in administrative fields, particularly in the field of marketing.
K2: Classifies organizational functions, with a particular focus on the marketing function.
K3: Identifies the scientific theories used to solve marketing problems.

Second: Skills

S1: Analyzes various marketing activities to enhance their efficiency and effectiveness.
S2: Applies modern technology in administrative and marketing fields.
S3: Utilizes modern scientific methods to solve marketing problems.
S4: Evaluates different methods for rationalizing marketing decisions.

Third: Values, Autonomy, and Responsibility

V1: Adheres to ethical standards when carrying out marketing activities.
V2: Participates efficiently and effectively in teamwork to address marketing problems.
V3: Assumes responsibility for community service and promotes organizational citizenship behavior.