The Marketing Research course deals with the importance and nature of marketing research and its uses in administrative decision-making. The course begins with identifying the organizational aspects related to preparing and organizing marketing research, and reviews the different types of marketing research. It also discusses the steps of preparing marketing research, with a focus on distinguishing between primary and secondary data and the use of data collection models. It explains how to identify appropriate samples and the method of collecting data in the field using interviewers. The course also deals with how to code and tabulate data, then analyze the data to obtain the required results, and finally, how to prepare the final report of the marketing research.