This course is designed for students to know and understand the theories, skills, and strategies needed to become effective communicators in academic and professional settings. The course explains the major theories of human communication and persuasion in interpersonal, small group, and public communication contexts. The course also focuses on effective communication skills and strategies for writing reports and CV’s and for preparing and delivering effective presentations.

This edition of Roadmap was created in collaboration with Arab World educators to provide learners with a culturally relevant learning experience. Roadmap is a general English course for adults which recognises that every class is different, and every learner is unique. Built on Global Scale of English learning objectives, Roadmap gives learners the specific language training they need to progress. Engaging, relevant content and extensive support materials make lessons enjoyable for both learners and teachers. Roadmap enables learners to: ◦ Make measurable progress with a syllabus built on GSE learning objectives. ◦ Build confidence in speaking with relevant, communicative tasks. ◦ Develop strategies for improving reading, writing, and listening skills. ◦ Practise grammar and vocabulary out of class with the mobile app.

This is the introductory course in management. The course is designed to provide students with an overview of the management functions and its role in organizations and society. The course aims to provide students with the basic managerial knowledge necessary for Business students. The course focuses on providing students with analytical, developmental, managerial and technical skills that relate to managerial positions in organizations. This course is an introduction to the critical management skills involved in planning, organizing, controlling, leading and decision making in an organization. It provides a framework for understanding issues involved in both managing and being managed, and it will help you to be a more effective contributor to organizations that you join. This course develop a "systems" view of organizations that examine organizations as part of a context, including but not limited to environment, strategy, structure, tasks, people and outputs.

This course describes the basics of economics, the theories presented in the field of economic development, and the concept of economic planning. It also enables the student to develop the skills of analyzing types of markets, demand and supply, and the concept of equilibrium price.

This course presents an overview of marketing, Development of marketing and Segmenting Markets. Topics covered include Marketing Information and Research, market segmentation, marketing mix, Direct Sales and Digital Marketing and Public Relationship and Sponsorship

This course is a test of practical skills and competencies of computer theory and practice. The course helps to establish a benchmark for basic computer skills giving the opportunity for the students to effectively join the new information age and consequently leading to fulfilling the ultimate objective of computer literacy. It also emphasizes the development of problem-solving skills by using a range of widely used office software applications.

This course introduces students to the essence of commercial law, its origins, sources, and characteristics, as well as the distinction between commercial and civil acts. It provides an overview of commercial activities in general and the implications of distinguishing them from civil acts, along with the criteria for differentiation. The course also covers the legal provisions related to the theory of merchants, the conditions for acquiring merchant status, and the professional obligations of merchants. Furthermore, it explains the statutory provisions concerning the theory of commercial companies, detailing their elements, establishment rules, types, management, and liquidation procedures.

This edition of Roadmap was created in collaboration with Arab World educators to provide learners with a culturally relevant learning experience. Roadmap is a general English course for adults which recognises that every class is different, and every learner is unique. Built on Global Scale of English learning objectives, Roadmap gives learners the specific language training they need to progress. Engaging, relevant content and extensive support materials make lessons enjoyable for both learners and teachers. Roadmap enables learners to: ◦ Make measurable progress with a syllabus built on GSE learning objectives. ◦ Build confidence in speaking with relevant, communicative tasks. ◦ Develop strategies for improving reading, writing, and listening skills. ◦ Practise grammar and vocabulary out of class with the mobile app.

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, personal selling, sales promotion, public relations and direct marketing as well as the process by which these are integrated and planned.

The course deals with the importance and methods of data collection and presentation, in addition to the measures of central tendency and its importance, and dispersion standards ,the time series and their components, and the graphical representation.

This course introduces the conceptual framework of accounting, accounting systems, basics and procedures of financial accounting and preparation of financial reports of commercial and services corporations and financial accounting report analysis.

Discover the innovative world of Business Partner for learners and professionals who want to communicate effectively in English in the workplace. ◦ Study real-life business stories through authentic videos. ◦ Learn about key business topics, concepts, and vocabulary such as Corporate culture, Training and development, Finance and Time management. ◦ Develop your communication skills with the video-based Communication skills training programme that includes building relationships, managing bad news, managing challenging feedback and dealing with matters of urgency. ◦ Personalise your learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes. ◦ Get practical training in functional business skills such as self-presentation, facilitating a discussion and dealing with difficulties in negotiations. ◦ Work on realistic case studies in the Business workshops. ◦ Evaluate your progress step by step against the Global Scale of English Learning Objectives for ◦ Professional English. Prepare for business English exams.

The college offers specialized programs (such as accounting, marketing, insurance, and sales), and each program has its own committee under the chairmanship of the department head and executives in the respective fields. Each committee has an advisory committee consisting of dedicated faculty and industry executives. The meeting is held semi-annually where courses are reviewed to be in line with the latest developments in the field.

The college has different specialized programs (such as accounting, marketing, insurance, and sales), and each program has its own committee under the chairmanship of the department head and executives from the private sector in the field of specialization. Each committee has an advisory committee consisting of specialized faculty and executives from the private sector. The meeting is held semi-annually where courses are reviewed to be in line with the latest developments in the field.

To manage a dynamic system. The dynamic nature of today's organizations means both rewards and challenges for those who manage those organizations. Here, the aim of the course is to give students a comprehensive introduction to the basic principles of management. The college has different specialized programs (such as accounting, marketing, insurance, and sales), and each program has its own committee under the chairmanship of the department head and industry executives in the respective fields. Each committee has an advisory committee consisting of professional faculty and relevant industry executives. The meeting is held semi-annually where courses are reviewed to keep in line with the latest developments in the field

This lecture is based on the most important theories and applications of marketing principles ACDM112 and discusses the importance of the customer to the organization and how the added value provided by the organization adds to the customer and his experience in general to ensure the continuity of the customer with the organization. The course will introduce concepts related to customer experience and the importance of customer relationship management to students.

This course demonstrates how an entrepreneurial mindset can bring success in a wide range of work and life contexts. In doing so, it explores and practices the full range of entrepreneurial tools and techniques associated with developing and understanding individual behaviors and practices associated with entrepreneurial success, creativity and innovation. It seeks to encourage students to explore, apply and develop these tools, techniques, behaviors and understandings, and to reflect on their own qualities in all areas of enterprise whether in a startup or in a large organization, non-profit and social enterprise contexts. The college has different specialized programs (such as accounting, marketing, insurance, and sales), and each program has its own committee under the chairmanship of the department head and industry executives in the respective fields. Each committee has an advisory committee consisting of professional faculty and relevant industry executives. The meeting is held semi-annually where courses are reviewed to keep in line with the latest developments in the field

The course deals with marketing from an international perspective and sees the external environment in all its forms and explores how it affects marketing decisions. It also explains international marketing research and information systems and explains how to solve marketing problems. It also deals with the strategies and methods of entry to international markets in addition to market analysis to choose the appropriate market. Then deals with the procedures of exchange in international trade and methods of pricing and payment terms and funding in international markets.

This course describes the principles of successful selling and outlines the values, principles, and skills that must be available in an effective successful salesman. The college has different specialized programs (such as accounting, marketing, insurance, sales), and each program has its own committee under the chairmanship of the department head and executives in the respective fields. Each committee has an advisory committee consisting of specialized faculty and relevant executives. The meeting is held semi-annually where courses are reviewed to be in line with the latest developments in the field.

The course includes fifteen topics that are taught over the period of academic level. It generally includes vocabulary to explain the role of supply chain management in achieving the competitive advantage of organizations Meeting the requirements of the labor market and achieving national academic accreditation through the vocabulary (topics) included in the course.

This course is designed to explain advertising, it’s role in society and business. All aspects of advertising may be covered. By the end of the class, you will understand how advertising works: from the base research and strategy to the media buy and creative. You will also know how to measure the success of advertising.

The digital landscape is changing rapidly and marketers need to understand the dynamic nature of the market and how it affects organizations. This course introduces the concept of digital disruption and its impact on business and the environment. The student will also be exposed to a wide range of digital channels and platforms available to him as well as an overview of digital marketing tools. This course is also the basis for the Digital Marketing Strategy course TAM 317. The college has different specialized programs (such as accounting, marketing, insurance, and sales), and each program has its own committee under the chairmanship of the department head and industry executives in the respective fields. Each committee has an advisory committee consisting of dedicated faculty and industry executives. The meeting is held semi-annually where courses are reviewed to be in line with the latest developments in the field

This course aims to prepare students for professional marketing exams by providing the necessary knowledge and skills to succeed in these assessments. Students will learn preparation strategies, understand the structure of the exams, and how to handle different types of questions. The course includes a review of fundamental marketing concepts and practical applications through mock exams. It also involves developing effective study plans that ensure students are well-prepared to pass the exams successfully

Practical Training is a great experience that provides students with hands-on, real-world experience in a work setting. This is mandatory internship program for all students. The course is designed to provide students opportunity to apply their academic education through practical experience. Students are sent to different companies to get the real flavor of work group, communications and professional development experiences.