Marketing program
Bachelor
Levels
8
Courses
54
Credits
134
Number of students
431
Overview
The Bachelor of Business Administration program is one of the programs of the College of Business at Jouf University. It qualifies distinguished cadres in terms of knowledge, professionalism and research in the field of business administration to meet the needs of the local and regional labor market and contribute to sustainable development and community service. The program includes two main tracks: the Marketing Management Track and the Financial Management Track, where each track covers specialized courses covering basic topics such as digital marketing, human resources management, international financial management, and data analysis. The total number of study hours is 134 credit hours, including college and program requirements in addition to field training. The program is keen to develop students' abilities in critical and creative thinking, and analyzing administrative and marketing problems using modern technology. It also enhances their skills in scientific research and teamwork while adhering to ethical values and organizational citizenship. The program provides an integrated educational environment that includes advanced educational facilities, in addition to academic and advisory support for students, including services dedicated to those who are struggling and those with special needs. The program is characterized by a quality assurance system that focuses on improving educational outcomes and keeping pace with labor market requirements through periodic evaluation and innovative education strategies.
Program content
Admission requirements
Program levels
المستوى الاول
EDU 101 - University Life Skills - mandatory
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The course focuses on developing cognitive and practical skills related to university life, including:
Understanding the systems and regulations associated with university life.
Enhancing critical thinking skills and habits of mind.
Acquiring research skills and communication skills.
Cultivating all aspects that contribute to personal refinement and self-development.
ENGL 103 - English Language 1 - mandatory
Credits
3
Theoretical
2
Pratical
Training
Total Content
4
Prerequisite
Course Description:
This course introduces the students to an integrated language program in which the four language skills (listening, speaking, reading, and writing) are developed together with grammar and vocabulary. The course also provides students with social functions of English (getting to know each other, greetings, friendship, etc.,)
ARB 100 - Arabic language skills - mandatory
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The course covers basic language skills, especially at the syntactic level: structure and inflection, original, estimated, and local inflection, as well as the Arabic sentence in its two forms and their complements. This is based on the studied texts by reading them, extracting grammatical rules from them, and discussing these rules.
ISL 101 - Fundamentals of Islamic Culture - mandatory
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
This course focuses on the study of the term "culture" and its applications in reality, along with understanding its various sources. It includes:
An introduction to the importance of teaching the course.
Definition of Islamic culture, its significance, fields, and characteristics.
Sources and tributaries of Islamic culture.
The six pillars of faith and what nullifies them.
The most important contemporary cultural challenges.
Islamic law and its main objectives.
Worship in Islam and its rulings.
ISL 111 - The Holy Qur?an - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
"This course focuses on the recitation of Surah Al-Fatiha and the 30th Juz' of the Holy Qur'an, along with the memorization of selected Surahs and the application of Tajweed rules to the assigned portions.
"
BUS 111 - Principles of Business Administration - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Principles of Business Administration course covers the basic concepts of business administration and the development of management thought, while clarifying basic management functions such as planning, organizing, coordinating, and decision-making. It also highlights administrative leadership and its role in directing and motivating individuals to achieve goals. The course also covers effective communication skills and the importance of control in improving performance, in addition to providing an overview of human resource management, marketing, production, and finance. Finally, the course highlights the importance of management information systems in supporting decision-making and achieving integration between different management functions.
ACCT 111 - Principles of Accounting and Financial Reporting - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The course deals with knowing and understanding the concepts and assumptions of financial accounting principles, the nature of the accounting equation, and how to analyze the entity’s transactions and prepare and present financial statements by studying the steps of the accounting cycle and preparing the trial balance according to accounting standards.
المستوى الثاني
MTH 181 - Business Mathematics - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
This course introduces students to the most prominent mathematical applications in economics and management, including:
Solving equations using determinants and matrices
Utilizing calculus to solve economic problems
Administrative and economic applications of equations and functions
Applications of ratios and proportions.
BUS 122 - Principles of Microeconomics - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Principles of Microeconomics course studies the economic behavior of individuals and firms and its impact on markets. The course begins with an analysis of the theories of demand and supply and how to achieve a balance between them, with a focus on the concept of elasticity and its role in measuring the market's response to changes. It also addresses the theory of utility and consumer equilibrium to understand individuals' choices. The course also focuses on production costs and studying the performance of firms in competitive and monopolistic markets, imperfect competition and oligopoly. This course provides a deep understanding of the mechanisms of economic decision-making and their impact on resources and prices in different markets.
ISL 110 - The Moderation & Sobriety - mandatory
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The course includes:
Definition of moderation and related terms, as well as opposing concepts.
The meaning of moderation in the Quran and Sunnah.
Identification of the sources that define the concept of moderation and its principles.
Reasons for studying moderation and reinforcing its principles.
Explanation of the moderation of Islam among religions.
ARB 102 - Writing skills - mandatory
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The course covers the rules of Arabic writing, including the letters that are omitted or added in writing, and the words that are connected to others or separated from them. It also addresses the rules of writing the hamzah, the cases of writing the final soft "alif" in nouns, verbs, and letters, and the writing of the tied "taa" and the open "taa." Additionally, it discusses punctuation marks: their importance and where they should be used. The course also explores the arts of Arabic writing, such as writing reports, summaries, essays, administrative letters, minutes, and resumes.
ENGL 104 - English Language 2 - mandatory
Credits
3
Theoretical
2
Pratical
Training
Total Content
4
Prerequisite
Course Description:
This course introduces the students to an integrated language program in which the four language skills listening, speaking, reading, and writing) are developed together with grammar and vocabulary. The course also provides students with social English (social expressions, timeplace expressions, directions, etc.,)
CIS 101 - Computer Skills - mandatory
Credits
3
Theoretical
2
Pratical
2
Training
Total Content
4
Prerequisite
Course Description:
This course gives a definition of components and units of computers and their functions, input and output units, main and secondary memory, computer types, operating systems, and data processing. Also This course gives a tough knowledge of office applications such as MS-Word, MS-Excel, spreadsheets, graphs, networks and the internet.
المستوى الثالث
ISL 109 - The Role of Women in Development - optional 1
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The course studies the concept of development, the characteristics of women, their status, and their role in Muslim society. It highlights the aspects that distinguish the Islamic approach from Western approaches in addressing women's issues. It includes an emphasis on the efforts of the Kingdom of Saudi Arabia in enhancing the developmental role of women in various fields, such as medical, media, educational, economic, and community sectors. It discusses issues related to women and their development spiritually, personally, economically, politically, and socially. It also addresses a number of family and social issues concerning women and their relationship to development.
ISL 108 - Contemporary Issues - optional 1
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The course includes the study of the following topics:
Guiding Issues Related to Youth
Contemporary Issues Related to Security
Issues Related to Culture
Contemporary Issues Related to Dawah (Invitation to Islam) and Volunteering
ISL 105 - Human Rights - optional 1
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The course includes an introduction and twelve units, as follows:
Introduction to the Study of Human Rights in Islam
Human Rights in International Agreements and Law
Islam's Position on Human Rights Agreements
The Right to Life
The Right to Freedom
The Right to Justice and Equality
The Right to Property, Work, and Healthcare
The Right to Marriage and Family Formation
Children's Rights
Women's Rights
Rights of Non-Muslims within the Muslim Community
Human Rights in the Kingdom of Saudi Arabia
Partager
MTH 282 - Business Statistics 1 - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
Frequency distributions: organizing and displaying data - Defining ungrouped and
tabulated (frequency table) data - Graphic representation of the frequency distribution -
frequency tables -Graphs.
• Measures of central tendency from ungrouped data and grouped data (data in a frequency
table): mean - median - mode.
• Measures of dispersion from grouped and ungrouped data: range - range - standard
deviation, coefficient of variation, and skewness.
• Principles of correlation analysis (correlation - coefficient of linear correlation and ranks).
• Simple linear regression analysis.
• Principles of Time Series
• Price Index Numbers
BUS 211 - Human Resources Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Human Resource Management course covers the fundamentals of managing human resources within organizations. The course begins with defining the development of human resource management and its strategies, and includes job analysis, human needs planning, and recruitment and selection processes. It also focuses on performance evaluation, training, and management development, in addition to job evaluation and the wage system. The course also covers incentives, benefits, health and safety, and employee affairs management. It also discusses the role of human resource management in small businesses, mergers and acquisitions, and multinational corporations.
BUS 221 - Principles of Macroeconomics - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
Macroeconomics deals with economic analysis at the national economy level, starting with the definition of gross domestic product and methods of measuring it. The course includes the study of factors affecting the economy such as consumption, investment, government spending, net exports, in addition to the equilibrium of national income and the multiplier theory. The course also discusses the concepts of aggregate supply, unemployment, inflation, and the effects of fiscal and monetary policy. The course also studies the role of money in the economy and the impact of international trade on economic growth, with a focus on economic development strategies.
ISL 100 - Studies in the Biography of the Prophet - mandatory
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
A Brief Introduction on the Importance of Studying the Prophetic Biography
The study of the prophetic biography (Seerah) is essential as it helps in understanding the life of the noble Prophet Muhammad (peace be upon him) starting from his birth and upbringing, his life before the Prophethood, and the examination of the stages of the call during the Meccan and Medinan periods.
It covers his confrontations with the polytheists, the presentation of his message, his struggle in the way of Allah, and the hardships he endured from the polytheists. It also introduces his battles, mentioning his treaties and agreements, such as the Treaty of Hudaybiyyah.
Extracting Important Lessons
This study allows for the extraction of essential lessons from the overall life of the Prophet (peace be upon him), applying them to reality, and illustrating the insights that benefit Muslims in their lives.
Additionally, it discusses the illness of the Prophet (peace be upon him) and his death, as well as his rights over his nation.
ACCT 221 - Principles of Cost and Managerial Accounting - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The course deals with the study of cost accounting through its relationship with financial accounting and the similarities and differences between them, cost concepts and the bases of their classification, dealing with methods of determining cost behavior, how to prepare cost lists using different charging methods, how to charge indirect costs.
المستوى الرابع
BUS 212 - Business Communication (E) - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The course focuses on essential business communication that includes introduction , barriers, channels, foundations of good business writing, process of writing business letters, letters structure &format, good news & neutral messages, bad news messages and persuasive & sales letters.
BUS 241 - Principles of Financial Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Principles of Financial Management course covers the theoretical and practical fundamentals of financial management. The course begins with a definition of finance, its objectives, and the functions of financial management. The course includes a study of the concepts of the time value of money and how time affects financial value. It also focuses on analyzing financial statements and using them in making financial decisions, in addition to studying cash budgeting, whether without borrowing or with borrowing. The course also covers financial statements and break-even analysis, with an emphasis on capital budgeting and determining the cost of capital.
LAWS 271 - Principles of Commercial Law - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
This course introduces the theories of law and rights, as well as the definition, origins, and sources of commercial law. It explores the distinction between commercial and civil transactions, highlighting general commercial activities and the legal consequences of differentiating them from civil activities. The course examines the criteria for distinguishing between the two, the legal regulations governing merchants, their professional obligations, the rules for establishing companies, their types, cases of invalidity, and liquidation procedures.
BUS 231 - Principles of Marketing - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Marketing Principles course covers basic concepts in the field of marketing, starting with defining marketing, its objectives, and its importance in achieving commercial success. The course includes a study of the marketing environment and its impact on marketing decision-making, in addition to how to identify the target market and understand consumer buying behavior. The course also covers product development and pricing strategies, and the importance of promotion in attracting customers. The course focuses on effective distribution methods to reach the target market, in addition to addressing the concept of e-marketing as a modern tool in enhancing access to customers via the Internet.
MTH 283 - Business Statistics 2 - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
This course is a continuation of the "Statistics in Business - 1" course and aims to enhance the statistical skills of students, enabling them to study and analyze administrative problems for decision-making. It also develops their statistical skills for research purposes. The following topics will be studied in depth:
Correlation
Simple and multiple linear regression
Point estimation and interval estimation
Hypothesis testing
Chi-square tests
Analysis of variance (ANOVA)
ISL 107 - Professional Ethics - mandatory
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
A. The university student will understand professional ethics, its significance in Islam, its applications in Islamic civilization, and its role in the success of their work and life, along with the extent of attention given to it by the systems of the Kingdom of Saudi Arabia.
B. The student will acquire the skill to analyze emerging ethical phenomena in the workplace, be able to predict their effects, and determine their stance on them. They will learn methods to instill good ethics and ways to overcome obstacles to their application.
C. The student will commit to professional ethics in themselves and their work environment and guide others to embrace these ethics.
المستوى الخامس
BUS 311 - Production and Operations Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The description of the course is: The course discusses an introduction to production and operations management, how to forecast, predict and choose the project location, planning products and operation, and arrange the factory's interior, planning production capacity in enterprises, production system in suitable time, inventory control, business system design, supply chain management, operation analysis and decision making
BUS 333 - Distribution and marketing institution Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
This course discusses principles, system, and practices that are related to transfer the goods and services from place of producing to consumers. It explains also the designing of distribution channels. Explain how these institutions of channel distribution are managed. In addition, it studies the problems between channels’ distribution members and how can be solved.
ACCT 321 - Managerial Accounting and Decision Making - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
This course deals with the principles and concepts of the nature and management accounting, and the use of accounting information in decision-making and trade-offs between alternatives, and how to set up planning budgets
BUS 332 - Integrated Marketing Communications - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
This course reviews the elements of marketing communication from an integrated perspective, namely advertising, personal sales, sales promotion, public relations, advertising and finally direct marketing.
BUS 334 - Computer usage in Marketing - mandatory
Credits
3
Theoretical
2
Pratical
2
Training
Total Content
4
Prerequisite
Course Description:
The course introduces students to the most used computer software in marketing applications such as Excel, access. The student's definition of the importance of databases in marketing applications in contemporary companies, the student's definition of methods of collecting, processing and analysis of marketing data.
BUS 331 - Product & Brands Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Product and Brand Management course covers the fundamentals of product development, creativity and innovation associated with updating and improving products. The course focuses on strategic planning for new products and how to generate new ideas using models such as filter ideas. It also covers the process of designing and launching new products in the market. The brand, its objectives and features, and its role in its association with the product are identified. It also discusses the psychological impact of the brand on the consumer, and covers brand management strategies such as brand positioning and good brand criteria to achieve a strong position in the market.
المستوى السادس
EDU 102 - Volunteer Work - optional 2
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
This course is designed for university students with the aim of engaging them in volunteer work and raising their awareness about it, including its concept, importance, characteristics, and fields. Students will familiarize themselves with the fundamentals and principles of volunteer work, acquire skills in planning and organizing volunteer activities, and commit to the regulations governing volunteer work in the Kingdom. The course also aims to enhance awareness of the significance of volunteer work, activate the role of Saudi women in it, and promote the involvement of Saudi universities in supporting volunteer initiatives.
BUS 337 - Services Marketing - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Services Marketing course deals with the concept of services marketing and the importance of its different types, with a focus on the nature and characteristics of service products and their classification. It also presents strategies for pricing and promoting services and identifying the target audience. The course also discusses how to present service products and deal with the classification of beneficiaries and its relationship to the location. The course includes a study of service delivery channels and the importance of services marketing research, in addition to the application of desk research. It also reviews the concept of tourism, tourism marketing, and marketing of health and insurance services.
BUS 335 - Consumer Behavior - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Consumer Behavior course deals with the definition and importance of consumer behavior and understanding the factors influencing consumer decision-making. It also focuses on the impact of family roles in the purchasing process and how consumer behavior after purchase affects loyalty to products. The course also discusses product loyalty and consumer purchasing behavior in establishments. Psychological and social factors such as needs, motivations, and values are analyzed, in addition to the impact of perception, learning, and knowledge on decision-making. The impact of culture, social classes, and reference groups on consumer behavior is also addressed.
BUS 338 - Marketing Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The course includes the concept of marketing, planning of marketing activities, marketing environment, market analysis, market research, the marketing mix, design and management of integrated marketing, organization of marketing department structure, The Control of marketing department activities.
BUS 336 - E-Marketing - mandatory
Credits
3
Theoretical
2
Pratical
2
Training
Total Content
4
Prerequisite
Course Description:
The basic concepts in e-marketing, e-marketing requirements, opportunities and challenges in e-marketing, methods of using the Internet and information systems in marketing activities (such as web browsers, e-mail, search mechanisms and applications of social marketing platforms).
BUS 321 - Business Feasibility Study - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The project feasibility study course deals with the importance of the economic feasibility study and the difficulties that may be faced. The course focuses on the stages of the economic feasibility study and the interrelationships between them, in addition to studying the environmental and legal feasibility of the project. It also deals with the marketing feasibility study and its various applications, as well as the technical feasibility study of the project and the financial feasibility study with its applications. The course also addresses the social feasibility study and measuring the risks of investment proposals, in addition to evaluating existing projects, predicting their performance and dealing with failed projects. The course also includes practical cases for the initial feasibility study of proposed projects.
BUS 101 - Entrepreneurship - optional 2
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
The Entrepreneurship course covers the basics and skills of entrepreneurship. The course begins with defining the entrepreneurship ecosystem and the importance of the entrepreneur’s qualities and skills in the success of projects. It also discusses the role of creativity and innovation in entrepreneurship, and how to transform ideas into feasible projects. Students learn about the business model and business plan as essential tools for project development. The course also focuses on entrepreneurship in small and medium enterprises and project financing methods, in addition to the importance of the management, accounting and marketing team. It also covers the implementation of entrepreneurial projects and the preparation of the operational plan to ensure sustainable success.
CHIN 101 - Introduction To Chinese - optional 2
Credits
2
Theoretical
2
Pratical
Training
Total Content
2
Prerequisite
Course Description:
This course enables students to acquire the basics of learning the Chinese language and master its major skills: listening, speaking, reading and writing. ترجمة عربي
المستوى السابع
BUS 431 - International Marketing - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The International Marketing course covers the concepts and fundamentals of international marketing, with an emphasis on the theories of international marketing behavior and how to evaluate the international marketing environment. The course also covers the importance of marketing research and the use of information systems in analyzing international markets. It also addresses strategies for evaluating and selecting international markets, in addition to studying international production policies and international pricing policies. The course also covers international promotion strategies, international distribution, and finally exchange procedures in international trade.
BUS 433 - Marketing Strategies - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Marketing Strategies course covers the principles of strategic management and strategic marketing, with an emphasis on the marketing environment from a strategic perspective. The course examines the different levels of strategy and how they apply to marketing. It also covers marketing planning and the importance of preparing a marketing plan. It explains how to make strategic marketing decisions using strategic analysis tools. Product, promotion, distribution, and pricing strategies are reviewed to ensure that the organization’s objectives are achieved. The course concludes with a focus on strategic marketing control to ensure effective implementation and verify the results of strategies.
BUS 432 - Sales Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Sales Management course covers the basic foundations of sales marketing and management, with an emphasis on sales planning and organization. It includes studying how to select and design points of sale and manage the sales force. It also focuses on selecting, training and motivating the sales force, in addition to applying personal selling. The course also covers sales activation methods and sales forecasting, with an emphasis on how to prepare a sales budget to ensure improved sales performance and achieve business goals.
BUS 434 - Tourism Marketing - optional 3
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The course deals with the concept of services marketing and the importance of its different types, with a focus on the nature and characteristics of service products and their classification. It also presents strategies for pricing and promoting services and identifying the target audience. The course also discusses how to present service products and deal with the classification of beneficiaries and its relationship to the location. The course includes a study of service delivery channels and the importance of services marketing research, in addition to the application of desk research. It also reviews the concept of tourism, tourism marketing, and marketing of health and insurance services.
BUS 435 - Agricultural Marketing - optional 3
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Agricultural Marketing course deals with its concepts and importance in the context of agricultural activity, with emphasis on the types of markets and intermediaries in the agricultural sector. The course includes a study of marketing margins and value chain analysis in agricultural marketing. It also focuses on marketing mix strategies and their applications in this sector, with a review of negotiation skills in agricultural marketing. Students are also trained to write marketing plans and evaluate different market structures in the agricultural market. Finally, the course deals with the topic of seasonality in agricultural production and its impact on marketing and product markets.
BUS 411 - Research methods in Business - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Scientific Research Methods course deals with the definition of scientific research and its ethics in the field of administrative sciences, with a focus on the basic principles related to academic research. The research methods used in administrative sciences are studied, and the course focuses on the steps of preparing a research plan accurately. The course includes topics related to data collection methods and information search skills in the digital environment. It also deals with the research community and sample and how to determine them, in addition to learning how to conduct validity and reliability tests. The use of the SPSS statistical software package to analyze data is also learned, in addition to the skills of editing and producing research and documenting research references in an academic manner.
المستوى الثامن
BUS 439 - Retail Commerce - optional 4
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Retail course covers the basics of retail trade and marketing and its role in the economy, with a focus on different types of retail stores. The course studies the functions of retail establishments, and gives great importance to strategic planning in retail activities. It also addresses the impact of technological development on the retail sector, in addition to evaluating competition in retail markets. The course also focuses on ethical and legal behaviors in retail marketing, and supply chain management. The course includes a study of market selection and geographical analysis of retail locations, in addition to the pricing, promotion and sales activation process in the retail sector. It also addresses customer service, store design and product display methods to improve the shopping experience.
BUS 413 - Supply Chain Management - optional 4
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Logistics and Supply Chain Management course covers the basic concepts of logistics and supply chains and their impact on improving the flow of products and services. The course begins by explaining the relationship between the supply chain and customer service, and discusses how to balance value and cost of supply. The course covers how to match supply with demand, in addition to purchasing management, selecting and evaluating suppliers. It also focuses on supporting tools in supply chain management and the role of information technology in improving operations. The course also covers supply chain management in a globalized world, lead time, inventory valuation, and real-time scheduling.
BUS 438 - Marketing in Banking - optional 4
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
General Introduction on Marketing of Financial and Banking Services - General Introduction to the Marketing Mix of Banking and Financial Services - Definition of the Banking Service, its Importance and its Marketing Characteristics - The Behavioral Aspects of the Consumer When making a decision to purchase banking services .
BUS 436 - Marketing Research - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Marketing Research course deals with the importance and nature of marketing research and its uses in administrative decision-making. The course begins with identifying the organizational aspects related to preparing and organizing marketing research, and reviews the different types of marketing research. It also discusses the steps of preparing marketing research, with a focus on distinguishing between primary and secondary data and the use of data collection models. It explains how to identify appropriate samples and the method of collecting data in the field using interviewers. The course also deals with how to code and tabulate data, then analyze the data to obtain the required results, and finally, how to prepare the final report of the marketing research.
BUS 412 - Strategic Management - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The Strategic Management course covers the fundamentals and concepts related to directing organizations towards achieving their long-term goals. The course begins with defining strategic management and its importance in developing successful plans for the future. The course includes analyzing the internal and external environment of the organization and evaluating potential opportunities and threats. It also covers the process of strategic selection and choosing the appropriate strategies to achieve the goals, whether they are comprehensive or general strategies for competition. The course also discusses functional strategies in various departments. It also shows how to implement the strategy and monitor it through strategic control to ensure the effectiveness of implementation and achieve the desired results.
BUS 437 - Contemporary issues in Marketing - mandatory
Credits
3
Theoretical
3
Pratical
Training
Total Content
3
Prerequisite
Course Description:
The course Contemporary Issues in Marketing covers the most prominent modern trends in marketing, such as self-marketing and building personal brands. It focuses on personalization and mass customization in the design of products and services. It also addresses the marketing and protection of personal information in the light of digital development, in addition to the subject of micro-marketing that focuses on targeting small markets. The course also covers issues such as social responsibility and green marketing, as well as network marketing and relationship marketing strategies. It also discusses techniques such as Nero Marketing and direct marketing as tools to enhance communication with customers.
BUS 430 - Practical Training - mandatory
Credits
3
Theoretical
Pratical
6
Training
Total Content
6
Prerequisite
Course Description:
Cooperative Training 1 deals with practical and field applications of the knowledge and skills students have acquired during their academic studies. The course provides students with the opportunity to work in real-world environments within institutions or companies, which contributes to enhancing their understanding of theoretical concepts and allows them to experience working in their fields of specialization. The course focuses on developing practical skills such as communication, problem solving, and decision-making in actual work contexts. It also includes an evaluation of students’ practical performance during the training period, which helps improve their job skills and provide real value to the institutions they work for.