Jouf University has signed a Memorandum of Understanding with the Royal Institute of Traditional Arts (Wirth) to develop frameworks for joint cooperation in the fields of training, education, human capacity building, scientific research, and the organization of cultural events. This initiative supports the integration between educational and cultural institutions and aligns with the goals of the “Year of Handicrafts 2025.”
The areas of cooperation outlined in the memorandum include the design and implementation of training and educational programs in traditional arts, the allocation of educational seats for university students within Wirth’s programs, and the exchange of faculty members between the two institutions. It also encompasses the activation of consulting offices, implementation of knowledge transfer and trainer training programs, and the launch of entrepreneurial initiatives in traditional arts.
Furthermore, the memorandum supports joint research, publication of related studies, exchange of resources and experts, as well as the organization of exhibitions, events, and participation in both local and international forums. It also includes the development of awareness and marketing initiatives that enhance the visibility of traditional arts and strengthen their connection with the community.
This agreement reflects Jouf University’s efforts to build strategic partnerships that contribute to cultural development and expand learning opportunities. It also aligns with the Royal Institute of Traditional Arts’ mission to promote and preserve Saudi traditional arts, developing them as a key component of the creative economy and national culture.
The agreement is part of Jouf University’s strategic vision to establish partnerships that support excellence in education, scientific research, and community service. The memorandum aligns with several of the university’s strategic goals, including human capital development, fostering innovation and entrepreneurship, linking educational outcomes to labor market needs, and strengthening cultural identity and national belonging.
Through this partnership, Jouf University affirms its commitment to engaging with leading national institutions and enhancing its contribution to preserving traditional arts as a cultural and economic value, while advancing the comprehensive development journey of the Kingdom.
The Royal Institute of Traditional Arts (Wirth) is a leading national entity dedicated to the preservation and development of Saudi traditional arts. It aims to elevate these arts through specialized educational and vocational programs and initiatives that reinforce cultural identity and empower national talents to master and transmit these arts to future generations.
