This course presents an overview of marketing, Development of marketing and Segmenting Markets. Topics covered include Marketing Information and Research, market segmentation, marketing mix, Direct Sales and Digital Marketing and Public Relationship and Sponsorship

This is the introductory course in management. The course is designed to provide students with an overview of the management functions and its role in organizations and society. The course aims to provide students with the basic managerial knowledge necessary for Business students. The course focuses on providing students with analytical, developmental, managerial and technical skills that relate to managerial positions in organizations. This course is an introduction to the critical management skills involved in planning, organizing, controlling, leading and decision making in an organization. It provides a framework for understanding issues involved in both managing and being managed, and it will help you to be a more effective contributor to organizations that you join. This course develop a "systems" view of organizations that examine organizations as part of a context, including but not limited to environment, strategy, structure, tasks, people and outputs.

This course describes the basics of economics, the theories presented in the field of economic development, and the concept of economic planning. It also enables the student to develop the skills of analyzing types of markets, demand and supply, and the concept of equilibrium price

This edition of Roadmap was created in collaboration with Arab World educators to provide learners with a culturally relevant learning experience. Roadmap is a general English course for adults which recognises that every class is different, and every learner is unique. Built on Global Scale of English learning objectives, Roadmap gives learners the specific language training they need to progress. Engaging, relevant content and extensive support materials make lessons enjoyable for both learners and teachers. Roadmap enables learners to: ◦ Make measurable progress with a syllabus built on GSE learning objectives. ◦ Build confidence in speaking with relevant, communicative tasks. ◦ Develop strategies for improving reading, writing, and listening skills. ◦ Practise grammar and vocabulary out of class with the mobile app.

This course is designed for students to know and understand the theories, skills, and strategies needed to become effective communicators in academic and professional settings. The course explains the major theories of human communication and persuasion in interpersonal, small group, and public communication contexts. The course also focuses on effective communication skills and strategies for writing reports and CV’s and for preparing and delivering effective presentations.

This course is a test of practical skills and competencies of computer theory and practice. The course helps to establish a benchmark for basic computer skills giving the opportunity for the students to effectively join the new information age and consequently leading to fulfilling the ultimate objective of computer literacy. It also emphasizes the development of problem-solving skills by using a range of widely used office software applications.

This course introduces the conceptual framework of accounting, accounting systems, basics and procedures of financial accounting and preparation of financial reports of commercial and services corporations and financial accounting report analysis.

This course introduces students to the essence of commercial law, its origins, sources, and characteristics, as well as the distinction between commercial and civil acts. It provides an overview of commercial activities in general and the implications of distinguishing them from civil acts, along with the criteria for differentiation. The course also covers the legal provisions related to the theory of merchants, the conditions for acquiring merchant status, and the professional obligations of merchants. Furthermore, it explains the statutory provisions concerning the theory of commercial companies, detailing their elements, establishment rules, types, management, and liquidation procedures.

This edition of Roadmap was created in collaboration with Arab World educators to provide learners with a culturally relevant learning experience. Roadmap is a general English course for adults which recognises that every class is different, and every learner is unique. Built on Global Scale of English learning objectives, Roadmap gives learners the specific language training they need to progress. Engaging, relevant content and extensive support materials make lessons enjoyable for both learners and teachers. Roadmap enables learners to: ◦ Make measurable progress with a syllabus built on GSE learning objectives. ◦ Build confidence in speaking with relevant, communicative tasks. ◦ Develop strategies for improving reading, writing, and listening skills. ◦ Practise grammar and vocabulary out of class with the mobile app.

This course explores the significance and techniques of data collection and presentation, covering key topics such as measures of central tendency, their applications, and measures of dispersion. It also delves into time series analysis, including its components, and emphasizes the use of graphical representation for data interpretation.

The course aims to provide students with an understanding of the communication aspects of marketing. It will cover the range of tools available to marketers for the purpose of promotion such as advertising, personal selling, sales promotion, public relations and direct marketing as well as the process by which these are integrated and planned.

This course focuses on the various digital marketing channels available to businesses and how to effectively leverage them for brand promotion and customer engagement. Students will explore the characteristics, advantages, and strategies associated with each channel, including social media, email, search engines, and content marketing. Through case studies and practical applications, participants will learn how to integrate these channels into cohesive marketing strategies to maximize reach and impact.

Discover the innovative world of Business Partner for learners and professionals who want to communicate effectively in English in the workplace. ◦ Study real-life business stories through authentic videos. ◦ Learn about key business topics, concepts, and vocabulary such as Corporate culture, Training and development, Finance and Time management. ◦ Develop your communication skills with the video-based Communication skills training programme that includes building relationships, managing bad news, managing challenging feedback and dealing with matters of urgency. ◦ Personalise your learning experience with a structured modular approach that gives the flexibility to focus on specific needs and learning outcomes. ◦ Get practical training in functional business skills such as self-presentation, facilitating a discussion and dealing with difficulties in negotiations. ◦ Work on realistic case studies in the Business workshops. ◦ Evaluate your progress step by step against the Global Scale of English Learning Objectives for ◦ Professional English. Prepare for business English exams.

An essential component of marketing is understanding consumer behavior. This course provides an overview of fundamental concepts of Consumer Behavior from the point-of-view of consumers living in a digital world. The course examines the decisions consumers make, the processes underlying these decisions, and the psychological and sociological factors that influence buying behavior. More specifically, students will learn about various external and internal influences affecting the field of consumer behavior considering the impact of social media, online communities, and always-on mobile connectivity. Such influences include social groups, online research and communication, social class, culture, perception, motivation, attitude, and self-concept, among others. The course also examines the impact of digital marketing on society, both domestic and global.

This course will expose students to the current practices and methods of professional selling. Students will learn the fundamentals of sales management using a systematic selling process that is universal in nature. Learning and practicing this process will enable students to prepare and present successful sales strategies

The course introduces students to computer applications in marketing, which contribute to administrative work and decision-making, and constitutes an introduction for them to acquire the scientific skills to use basic applications in the field of business

This course provides an overview of opportunities and challenges associated with marketing internationally. Students will have the opportunity to apply and think of various marketing concepts and theories from a global perspective. Lectures will be supplemented by readings, videos, case studies and practical assignments to highlight key topic areas. Topics of the course are categorized into four major modules: 1- The Global Marketing Environment 2- Approaching Global Markets 3- The Global Marketing Mix 4- Strategy and Leadership Across Boarders

This course provides an in-depth exploration of advertising techniques, covering the principles, strategies, and tools used in the advertising industry. Students will learn about the creative process, media planning, target audience analysis, and the impact of digital technologies on advertising.

The course aims to provide deep information about marketing in general during its history on one hand and the issues that it is facing nowadays on the other hand. Many topis have emerged in marketing with the social and economic world changes that this course tries to highlight and study.

The Marketing Research course aims to introduce students to the basic concepts of marketing research and its importance in making data-based marketing decisions. The course covers the steps of the research process, starting from defining the problem and formulating hypotheses, through collecting and analyzing data using statistical methods, and finally providing recommendations based on the results. Emphasis is placed on data collection techniques such as questionnaires and interviews, in addition to quantitative and qualitative analysis tools. The course aims to develop students’ skills in marketing research, analyzing consumer behavior, and identifying marketing opportunities to improve organizational performance.

Services’ marketing introduces students to state-of-the-art research and practice in services marketing. This course emphasizes discussion of the field’s most current services marketing concepts, principles, and theories. Application of services marketing concepts to actual business situations is through case analysis and outside projects.

This course offers a deep dive into the world of electronic marketing (e-marketing), providing students with the knowledge and skills needed to effectively promote products and services in the digital age. The course covers a broad range of e-marketing strategies, including email marketing, search engine optimization (SEO), pay-per-click advertising (PPC), social media marketing, and mobile marketing. Students will learn how to develop and implement e-marketing campaigns that target specific audiences, drive traffic, and increase conversions. The course also emphasizes the use of web analytics to measure the effectiveness of campaigns, optimize strategies, and improve overall marketing performance. Through hands-on projects and case studies, students will explore the latest trends and tools in e-marketing, gaining practical experience in leveraging digital platforms to achieve business objectives. By the end of the course, students will be equipped to design, execute, and analyze comprehensive e-marketing strategies in a variety of business contexts.

Practical Training is a great experience that provides students with hands-on, real-world experience in a work setting. This is mandatory internship program for all students. The course is designed to provide students opportunity to apply their academic education through practical experience. Students are sent to different companies to get the real flavor of work group, communications and professional development experiences.