The course deals with the concept of services marketing and the importance of its different types, with a focus on the nature and characteristics of service products and their classification. It also presents strategies for pricing and promoting services and identifying the target audience. The course also discusses how to present service products and deal with the classification of beneficiaries and its relationship to the location. The course includes a study of service delivery channels and the importance of services marketing research, in addition to the application of desk research. It also reviews the concept of tourism, tourism marketing, and marketing of health and insurance services.