Storage systems (Batteries, fuel cells, supercapacitors), Building energy efficiency (lighting-lamp types-calculations of efficiency and standards formulation), Industrial energy efficiency (Major consumers of energy and ISO 50001-Boilers), Energy efficiency systems, Fundamental engineering economics, time value of money, Cost calculation. Marketing Goals, The Marketing Plan, The Marketing Mix, The Marketing Budget, Marketing Implementation, Technology and Marketing, Business Plan, Development of a Business Plan, Sections of a Business Plan, Financial Projections, Common Mistakes.