courseTitle
Retail Commerce
courseCode
BUS 439
Credits
3
Theoretical
3
Total Content
3
courseType
optional 4
Course id
38562632
Course Description
The Retail course covers the basics of retail trade and marketing and its role in the economy, with a focus on different types of retail stores. The course studies the functions of retail establishments, and gives great importance to strategic planning in retail activities. It also addresses the impact of technological development on the retail sector, in addition to evaluating competition in retail markets. The course also focuses on ethical and legal behaviors in retail marketing, and supply chain management. The course includes a study of market selection and geographical analysis of retail locations, in addition to the pricing, promotion and sales activation process in the retail sector. It also addresses customer service, store design and product display methods to improve the shopping experience.