The Product and Brand Management course covers the fundamentals of product development, creativity and innovation associated with updating and improving products. The course focuses on strategic planning for new products and how to generate new ideas using models such as filter ideas. It also covers the process of designing and launching new products in the market. The brand, its objectives and features, and its role in its association with the product are identified. It also discusses the psychological impact of the brand on the consumer, and covers brand management strategies such as brand positioning and good brand criteria to achieve a strong position in the market.