The Marketing Principles course covers basic concepts in the field of marketing, starting with defining marketing, its objectives, and its importance in achieving commercial success. The course includes a study of the marketing environment and its impact on marketing decision-making, in addition to how to identify the target market and understand consumer buying behavior. The course also covers product development and pricing strategies, and the importance of promotion in attracting customers. The course focuses on effective distribution methods to reach the target market, in addition to addressing the concept of e-marketing as a modern tool in enhancing access to customers via the Internet.