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courseTitle
Marketing in the sports field
courseCode
SSA 333
Credits
2
Theoretical
2
Total Content
2
courseType
mandatory
Course id
49132981
Course Description
General description of the course Marketing in the sports field is one of the compulsory courses for students of the Bachelor of Sports Sciences. The course aims to introduce students to the historical development and modern concept of sports marketing and its objectives, to get acquainted with the sports market and the sports consumer, and the requirements for applying the modern concept of sports marketing, the comprehensive concept of the sports product, and its classifications, (advertising - publishing - personal selling)
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