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courseTitle
Marketing Services
courseCode
ACDM 243
Credits
3
Theoretical
3
Total Content
3
courseType
mandatory
Course id
63794102
Course Description
Services’ marketing introduces students to state-of-the-art research and practice in services marketing. This course emphasizes discussion of the field’s most current services marketing concepts, principles, and theories. Application of services marketing concepts to actual business situations is through case analysis and outside projects.
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