courseTitle
Marketing in Banking
courseCode
BUS 438
Credits
3
Theoretical
3
Total Content
3
courseType
optional 4
Course id
38552632
Course Description
General Introduction on Marketing of Financial and Banking Services - General Introduction to the Marketing Mix of Banking and Financial Services - Definition of the Banking Service, its Importance and its Marketing Characteristics - The Behavioral Aspects of the Consumer When making a decision to purchase banking services .