The Marketing Research course aims to introduce students to the basic concepts of marketing research and its importance in making data-based marketing decisions. The course covers the steps of the research process, starting from defining the problem and formulating hypotheses, through collecting and analyzing data using statistical methods, and finally providing recommendations based on the results. Emphasis is placed on data collection techniques such as questionnaires and interviews, in addition to quantitative and qualitative analysis tools. The course aims to develop students’ skills in marketing research, analyzing consumer behavior, and identifying marketing opportunities to improve organizational performance.