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courseTitle
International Marketing
courseCode
Bus 0646
Credits
3
Theoretical
3
Total Content
3
courseType
optional 2
Course id
58012803
Course Description
The International Marketing course provides students with a deep understanding of the fundamental concepts and strategies related to marketing in global markets. It covers critical topics such as the international marketing environment, market entry strategies, development of the international marketing mix, and management of international relationships. The course includes an analysis of current and future trends in international marketing, as well as case studies of successful companies in the field. It aims to empower students to think critically and develop decision-making skills in complex global marketing environments
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