This course provides an overview of opportunities and challenges associated with marketing internationally. Students will have the opportunity to apply and think of various marketing concepts and theories from a global perspective. Lectures will be supplemented by readings, videos, case studies and practical assignments to highlight key topic areas. Topics of the course are categorized into four major modules: 1- The Global Marketing Environment 2- Approaching Global Markets 3- The Global Marketing Mix 4- Strategy and Leadership Across Boarders