This studio is a continuation of the concept development projects. It moves on from renovation to innovation with a real life project that focuses student design investigations on a physical context in addition to universal design principles. The coursework will revolve around design investigations of retail spaces of increasing scale and complexity articulated by the interactions of individuals and the potential users of the place. Emphasis is placed on the space planning being influenced by the type and size of merchandize. Students can choose different type of merchandise needs and needs of the potential users as well as the potential activities of these users.