The digital landscape is changing rapidly and marketers need to understand the dynamic nature of the market and how it affects organizations. This course introduces the concept of digital disruption and its impact on business and the environment. The student will also be exposed to a wide range of digital channels and platforms available to him as well as an overview of digital marketing tools. This course is also the basis for the Digital Marketing Strategy course TAM 317. The college has different specialized programs (such as accounting, marketing, insurance, and sales), and each program has its own committee under the chairmanship of the department head and industry executives in the respective fields. Each committee has an advisory committee consisting of dedicated faculty and industry executives. The meeting is held semi-annually where courses are reviewed to be in line with the latest developments in the field