The course Contemporary Issues in Marketing covers the most prominent modern trends in marketing, such as self-marketing and building personal brands. It focuses on personalization and mass customization in the design of products and services. It also addresses the marketing and protection of personal information in the light of digital development, in addition to the subject of micro-marketing that focuses on targeting small markets. The course also covers issues such as social responsibility and green marketing, as well as network marketing and relationship marketing strategies. It also discusses techniques such as Nero Marketing and direct marketing as tools to enhance communication with customers.