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courseTitle
Computer usage in Marketing
courseCode
BUS 334
Credits
3
Theoretical
2
Pratical
2
Total Content
4
courseType
mandatory
Course id
38422632
Course Description
The course introduces students to the most used computer software in marketing applications such as Excel, access. The student's definition of the importance of databases in marketing applications in contemporary companies, the student's definition of methods of collecting, processing and analysis of marketing data.
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