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Metatag Title
Behavioral Finance-College of Business
courseTitle
Behavioral Finance
courseCode
BUS 347
Credits
3
Theoretical
3
Total Content
3
courseType
mandatory
Course id
38632622
Course Description
The Behavioral Finance course compares the traditional approach to finance with the behavioral approach, focusing on expected utility theory, asset pricing fundamentals, and market efficiency. The course discusses challenges to the efficient market hypothesis through prospect theory, including framework construction and mental accounting. It reviews the fundamentals of behavioral science such as cognitive heuristics and biases, with an emphasis on overconfidence and its impact on financial decisions. It also studies investor behavior and the implications of biases and cognitive heuristics for the decision-making process. The course focuses on the role of emotions in the individual investor and their impact on financial decisions, providing a comprehensive understanding of the behavioral factors affecting financial markets.
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