Customers Intention to Use Internet Banking: Age as a Moderator Variable
Abstract
The objective of this paper is to identify the moderator role of age in the relationship between Performance expectancy, effort expectancy, social influence, and ability and behavioral intention to use internet banking in Khartoum city. To achieve this objective the researchers adopted the questionnaire to data collection. A total of 137 questionnaires are distributed 100 respondents are well-responded. The results indicate that the age (34yrs and less) does prove as a moderator in effort expectancy and social influence. Whilst the age (more than 34yrs) does prove as a moderator in performance expectancy.
Keywords
UTAUT, Khartoum, Internet Banking, Accessibility, quality, Awareness, SmartPLS, Department of Business Administration, College of Sciences and Arts, Al-jouf University, Qurayyat, Saudi Arabia.