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The sport marketing philosophy and practices between adoption and hesitation Comparative study between Iraq and Saudi Arabia

Author name : MERIEM . . TRABELSI
Publication Date : 2023-12-10
Journal Name : Middle East Journal of scientific publishing

Abstract

the article highlights the hesitation among teams in adapting the marketing philosophies and practices in Iraq and Saudi Arabia

Keywords

sport marketing communication mix budget allocation and qualitative research

Publication Link

https://journals.mejsp.com/researches/the-sport-marketing-philosophy-and-practices-between-adoption-and-hesitation-(comparative-study-between-iraq-and-saudi-arabia)

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