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The Moderator Role of Age in the Unified Theory of Acceptance and Use of Technology: Intention to Use Internet Banking in Sudan

Author name : FATHI AHMED ALI ADAM
Publication Date : 2020-09-30
Journal Name : مجلة العلوم الاقتصادية والادارية والقانونية

Abstract

The objective of this paper is to identify the moderator role of age in the unified theory of acceptance and use of technology: Intention to Use internet banking in Sudan. To achieve this objective the researchers adopted the questionnaire to data collection. A total of 375 questionnaires are distributed 207 respondents are well-responded. Used SPSS, Excel, SmartPLS to analysis the data collected. The results indicate that the age (34yrs and less) does prove as a moderator in effort expectancy, social influence, and intention to use Internet banking. Also the age generally does not prove as a moderator in internet banking awareness and intention to use internet banking. The study recommended to study effect of income and education level on acceptance of e –banking services.

Keywords

UTAUT, Sudan, Internet Banking, Internet Banking Awareness.

Publication Link

https://journals.ajsrp.com/index.php/jeals/en/article/view/2873/2692

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