IMPACT OF SPREAD INFORMATION ON THE INNOVATION AND CREATIVITY - CUSTOMER LOYALTY AS A MEDIATOR

The study aims to investigate the correlation between Customer loyalty, and Innovation and Creativity; the mediating influence of Spread information, the sample size was 80, and the data was collected from middle management in the Banks. The study depends on the Questionnaire to collect data; the response rate was 69%. SPSS was used to analyze the data. The results showed that spread information positively influences Innovation and Creativity, similarly spread information effect Customer loyalty, together with a positive relationship between focusing on Customer loyalty and Innovation and Creativity, besides the negative role of mediator for mediating the relationship variables.